1 thought on “What are the marketing strategies of Xiaopeng Automobile's marketing strategy”
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Summaryn1. Low -cost strategy, based on the scale effects in the automotive industry design, production and sales process, find a mass market with the largest consumer group, try to increase the sales volume of bicycle models, or increase the renewal rate of components through platform strategy, so as to thus, so as to increase the renewal rate of components, thereby To achieve scale effects, fixed costs can be amortized, so costs and prices are difficult to reach by competitors. Volkswagen, Toyota, Hyundai is a strategy 1nConsultation record · Answer on 2021-07-13nWhat are the marketing strategies for the marketing brand of Xiaopeng Automobile 1. Low -cost strategy. Based on the scale effect in the automotive industry design, production and sales process, find a mass market with the largest consumer group, try to increase the sales volume of bicycle models, or via the platform through the platform The strategy is to increase the reuse rate of parts, thereby achieving the scale effect, and the fixed cost can be amortized. Therefore, the cost and price of the price are difficult for competitors to reach. Volkswagen, Toyota, and Hyundai are strategies 12. Differential strategies. By maintaining a large number of marketing expenses to maintain brand tone, they are differentiated with each other. BMW emphasizes performance, Audi emphasizes a sense of technology, Mercedes -Benz emphasizes elegance, and so on. The brand image is easy to defend and difficult to attack. The Lexus, which has been working hard for many years, has only been a 'second -line luxury brand', and luxury car brands are the same as Moutai. The longer the history, the more fragrant. For example, BBA, Ferrari, Porsche, and Lexus are strategic 2. Also, the pain point of the Internet thinking: open the superior to the place where the user needs the terminal (shopping malls, transportation hubs, scenic spots) to truly solve the pain points of users using electric vehicles. Flow/Word of Word Thinking: Open the store to the most eye -catching place: shopping malls/online instead of traditional car 4S shops. (Smart cars seem to be a traffic economy? Decisions for Internet products occur before meeting with sales staff/real car.) Operational thinking: (The role of operation is to pull new, promote life, ensure user loyalty and brand stickiness. Wei Xiaoli The operation of the user community that is different from the traditional host factory has been made. The traditional way of selling, the OEM has nothing to do with the user after the vehicle is out of the factory/out of the 4S store; Step, continue to dig a single user value through operations. What are the sales measures to operate Xiaopeng brand? Xiaopeng Automobile and Tmall and Juggi Ten billion subsidies start strategic cooperation. This has formed a new sales model of "2S 2S". Are you not? Are you copying and paste it casually? Dear, no. It is a great god who comes out of the word. What? This question is back to the sales model. Do you think it is the answer? I want to use the brand to authorize it. Okay, wait for the price to compete in full. The pits that are good in the early stage, good luck can lead the trend. As the marginal cost decreases, the intelligent dividend has begun to appear. Linking online and offline marketing channels, enhanced consumer service experience big data in -depth cooperation, and accurately reached the multi -channel sales of young circles. Disposter gifts, red envelopes, car insurance, etc. back to the first question. What is the marketing strategy of Xiaopeng Automobile's marketing brand? I am a dealer !!! Don't ask the manufacturer's brand marketing strategy! Will it, will it? Can't change one? What do you want to analyze in terms of aspects?
Summaryn1. Low -cost strategy, based on the scale effects in the automotive industry design, production and sales process, find a mass market with the largest consumer group, try to increase the sales volume of bicycle models, or increase the renewal rate of components through platform strategy, so as to thus, so as to increase the renewal rate of components, thereby To achieve scale effects, fixed costs can be amortized, so costs and prices are difficult to reach by competitors. Volkswagen, Toyota, Hyundai is a strategy 1nConsultation record · Answer on 2021-07-13nWhat are the marketing strategies for the marketing brand of Xiaopeng Automobile 1. Low -cost strategy. Based on the scale effect in the automotive industry design, production and sales process, find a mass market with the largest consumer group, try to increase the sales volume of bicycle models, or via the platform through the platform The strategy is to increase the reuse rate of parts, thereby achieving the scale effect, and the fixed cost can be amortized. Therefore, the cost and price of the price are difficult for competitors to reach. Volkswagen, Toyota, and Hyundai are strategies 12. Differential strategies. By maintaining a large number of marketing expenses to maintain brand tone, they are differentiated with each other. BMW emphasizes performance, Audi emphasizes a sense of technology, Mercedes -Benz emphasizes elegance, and so on. The brand image is easy to defend and difficult to attack. The Lexus, which has been working hard for many years, has only been a 'second -line luxury brand', and luxury car brands are the same as Moutai. The longer the history, the more fragrant. For example, BBA, Ferrari, Porsche, and Lexus are strategic 2. Also, the pain point of the Internet thinking: open the superior to the place where the user needs the terminal (shopping malls, transportation hubs, scenic spots) to truly solve the pain points of users using electric vehicles. Flow/Word of Word Thinking: Open the store to the most eye -catching place: shopping malls/online instead of traditional car 4S shops. (Smart cars seem to be a traffic economy? Decisions for Internet products occur before meeting with sales staff/real car.) Operational thinking: (The role of operation is to pull new, promote life, ensure user loyalty and brand stickiness. Wei Xiaoli The operation of the user community that is different from the traditional host factory has been made. The traditional way of selling, the OEM has nothing to do with the user after the vehicle is out of the factory/out of the 4S store; Step, continue to dig a single user value through operations. What are the sales measures to operate Xiaopeng brand? Xiaopeng Automobile and Tmall and Juggi Ten billion subsidies start strategic cooperation. This has formed a new sales model of "2S 2S". Are you not? Are you copying and paste it casually? Dear, no. It is a great god who comes out of the word. What? This question is back to the sales model. Do you think it is the answer? I want to use the brand to authorize it. Okay, wait for the price to compete in full. The pits that are good in the early stage, good luck can lead the trend. As the marginal cost decreases, the intelligent dividend has begun to appear. Linking online and offline marketing channels, enhanced consumer service experience big data in -depth cooperation, and accurately reached the multi -channel sales of young circles. Disposter gifts, red envelopes, car insurance, etc. back to the first question. What is the marketing strategy of Xiaopeng Automobile's marketing brand? I am a dealer !!! Don't ask the manufacturer's brand marketing strategy! Will it, will it? Can't change one? What do you want to analyze in terms of aspects?