jewelry wholesale los angeles Shop 520 Activity theme plan

wholesale jewelry gift boxes bulk factory In order to ensure the smooth progress of the activity, the preparation of the activity plan is often required. The event plan is a written plan for the event. It has the characteristics of clear content and clear steps. So what kind of activity plan is good? The following is the theme plan of the 520 activity of the store I carefully organized (5 articles). For reference only, you are welcome to read it.
The shop 520 Activity theme plan 1. Activity time
20xx year XX month xx day — xx month xx day
. Activity theme
Love
. The background of the activity
Wen times for the festivals, 20xx XX Month XX day day -XX Month XX is connected, Valentine's Day is an excellent opportunity to express love, the Lantern Festival is called Lantern Festival in ancient Lantern Festival It is also a festival that husband and wife meet with each other. At this time, people think most at this time are their lover or lover. People will think of sending flowers to lover or lover. We cater to this kind of psychology, and specially launch a novel and chic gift -roses that can speak love, let people express love and gratitude to lover or lover with roses that can speak love while giving gifts, so that XXXX jewelry Emotional meaning on attachment, impress the hearts of consumers with emotional demands, and win with emotional marketing.
. The purpose of the event
1. Increases the popularity of the store during Valentine's Day through this event;
. Increases the popularity of the XXXX jewelry brand in the local area and seize market share;
. Further further Increase the brand reputation of XXXX jewelry to facilitate long -term promotion of sales.
5. Event content
1. Creation activities:
(1) XX Month XX Day Daily Daily or Evening News published an event promotional advertisement. Jewelry conveys your love ";
(2) Franchisees from various places do activities to promote advertisements on TV stations in various places, and can also do activities on TV stations in the form of subtitles in golden time Detailed advertisements for telephone.
2. Counter promotion:
Wasites to buy a full 1,000 yuan at XXXX jewelry store/cabinet, and send "a rose of love roses". This event is to make people express their lovers on Valentine's Day Love and gratitude, etc., mainly use the love words of people who are embarrassed to love people or lover and the sweet words that are embarrassed to love their lover or lover, and then send them together with jewelry. At the same time, you get a spiritual gift of emotion.
. The new listing:
The new diamond ornament of people with deep emotions in the headquarters (mainly the "adhering to" "" good beauty "series) at the same time, together with this event, move emotionally in emotion Customers, which complement each other with the event, make this "emotional marketing" a comprehensive success.
6. Event publicity and promotion
(1) Do a good job of publicity posters and XX booths in front of the store, arrange consultants at the counter, and set up an event consultation telephone to answer customers for consultation for series activities;
(2) Network promotion: Jointly promoting promotional advertisements and news reports such as event promotional advertisements and activities of the local website. The reporter contacted, pay attention to the event reporting to achieve long -term publicity brand and the purpose of promoting sales for a long time;
The shop 520 Activity theme solution 2 I. Activity background
May 20, online Valentine's Day information is information The Day of Love is scheduled to be on May 20 and May 21 each year. The festival originated from the singer Fan Xiaoxuan's "Digital Love" "520" is described as "I love you", and the close connection between "I love you" and "online lover" in the online song of musician Wu Yulong. Later, "521" was gradually given the meaning of "I am willing, I love you" by couples. "Network Valentine's Day" is also known as "wedding good day", "confession day", "coquettish day", "seeking love festival".
. The theme of the event
"Heart Star Wish" borrows romantic stars, allows sincere wishes, and continues the previous life with him (her).
. The purpose of activity
1. The final purpose: increase product sales.
2. Direct purpose: By increasing the brand awareness and reputation with activities.
. Activity time
-May 10 -May 20.
. Activity location
XX jewelry XX area selling points.
6. The organizer
XX jewelry Co., Ltd.
7. Details of activity
three parts:
1. Dedicated to lover who can spend Valentine's Day together.
2. Dedicated to lovers who cannot live with Valentine's Day.
3. Dedicated to single nobles.
The specific:
1. Dedicated to the lover who can spend on Valentine's Day
In the Alliance, share the language deep in the soul with him (her). In this life, he holds hands with him or her, and continues the fate of the previous life.
2. Dedicated to the lover who cannot spend the Valentine's Day
The you (she), the unchanged true feelings, eternal expectations, just because they love in our hearts. Give him, give you a common blessing, it will be realized, because it is the incarnation of love.
3. Dedicated to single nobles
The days of color discs, let us temporarily put down the burden and have a date with meteors. Essence
The activity highlight one
"Heart Star Wishes"
Make your or her sincere vow to let me carry your true feelings and pass through every corner of the world, Believe that the dream in your heart can be realized.
(Objective: Create a romantic atmosphere for the lover, so that they can feel the uniqueness of XX jewelry.)
The items are prepared: meteorite, placed in delicate glass boxes, representing the hundreds of meteors of the meteor One, one thousandths, one thousandth, one -dollar eternal love.
Comotic highlights 2
"Revision of the Declaration of True Love"
The participants fill in your or her declaration on the card we specially produced for you. We will be on May XX Day Selected the most creative declaration, the most moving declaration, and the most romantic declaration. Be sure to leave your contact information of his or her! We will help you convey your affection to his (her). (Objective: Create a space and venue for venting feelings for the lover, on the other hand, you can also use it to increase the popularity and reputation of the brand.)
The shop 520 Activity theme solution 3 1. Activity idea
5 5 On the 20th, the Internet Valentine's Day is the Day of Love, which is scheduled to be on May 20 and May 21 each year. The festival originated from the singer Fan Xiaoxuan's "Digital Love" "520" is described as "I love you", and the close connection between "I love you" and "online lover" in the online song of musician Wu Yulong. Later, "521" was gradually given the meaning of "I am willing, I love you" by couples. "Network Valentine's Day" is also known as "wedding good day", "confession day", "coquettish day", "seeking love festival".
. Activity theme
The hand -to -hand love, romantic marriage line lead to.
. Activity objects
All customers, audiences, intent customers
. Activity time
20xx year XX x — x
5. Location of event location
The shops are arranged
6. The number of applicants
Male and women at most XX people, a total of XXX people.
7. Implementation plan
1. Personnel requirements: men and women over 18 years old.
2. Propaganda through various ways (various platforms online and offline platforms), which causes publicity to cause people's cognition.
3. The advertising design needs novelty, and the sense of visual is refreshing (it is recommended to use the idea of ​​professionals). In terms of propaganda, it reflects the serious responsibility attitude of this event, improves the company's trust, shows the activities of other types of activities with other types of activities The difference.
4. This event focuses on how to propose a group of couples, so in terms of activities, the layout of the scene needs to be elegant, warm, and reflects elegance, taste, and standard. Easy and pleasant, at the same time, can actively mobilize the enthusiasm of the guests, so that they have full opportunities to show themselves, increase their appeal, and achieve the initial purpose of participating in this event.
eight, activity content
1. Game interaction
talent performance (can be a plot performance or a singing or other talent)
The requirements of the plot performance are interpreting the modern version Ancient love stories (self -seeking shots). Taking the love story of the Cowherd Weaver Girl as the version. Participants can get souvenirs.
2. Hundreds of people in the needle
The self -finding shift gear is required to win the final victory within the prescribed time. You can get the on -site award -a pair of diamond ring.
This This link is based on the changes in activities organized by the folks to commemorate the wisdom of weaver during the ancient and northern and northern dynasties. The original name is "Cai Cai Passion Seven Pole Points". You can see the tacit cooperation between couples and the girl's mind.
Since it is a traditional Chinese Valentine's Day, there should be a traditional Chinese cultural factors. This point can see the wisdom and cleverness of Chinese women.
. The site layout
ribbons, paper cranes, and flowers are simple decoration.
Ribet: Use a ribbon to put a flower ball on the ceiling and stretch out four racks. Hang color strips, paper cranes, petals on the shelf.
The paper crane: Make two flower rings under the flower ball, hanging paper cranes.
This: A small light source hanging in the paper crane ring. Because the lights of the venue itself are relatively dark, you need to use two spotlights for the stage effect.
Flowers: Lily and orchids are placed at the eye -catching position.
Candle: Place a candle every table. Again a romantic atmosphere.
. The equipment required for the activity
heart -shaped number plates, gifts, etc. (prepare according to the needs of the event)
11. Store promotion activities
discounts price reduction: gold promotion, jewelry, jewelry category Discounts and price reduction promotions are designed by each store.
1. Consumer jewelry is full of XX yuan, and the value XX yuan "xxx" gift 1
2. Consumer jewelry is full of XX yuan, free value XX yuan "xxx" gift 1 r r r n 　　3、消费珠宝类首饰满xx元，送价值xx元“xxxxx”礼品1个rn 　　4、主题专柜一口价产品促销：银饰、翡翠、其它宝石，以传统文化之佑护爱情、 True love has long -term key rendering and special promotions;
It 12. Employee incentive plans
each store is determined by self -determination. In addition to the quota commission, set additional tasks to meet the single -day or single incentive award, such as the day of the day, the same day One reward was 200 yuan, and the sales of more than 10,000 in jewelery sales of the day were rewarded on the same day.
The shop 520 Activity theme plan 4. Activity time
May 20 (week X) -xx day (week X).
. Activity theme
.
. Event content
1. Shopping and sending romantic mood
During the event, all the cumulative shopping of XD (priced (gold jewelry full X yuan) on the day of X, send a strong affection for affection One of the chocolates (value X yuan) or rose value X yuan)
The cumulative shopping on that day was full of X (gold jewelry full X yuan), and sent an old coffee X yuan cash coupon. (The gift is not repeated, the single invoice is limited to one copy)
2. The true love confession, the romantic hands -on
During the event, the internal broadcast of the on -demand hotline, the couple can confess to him or her Speaking of my heart. You can order a song for your beloved, or you can walk into our recording studio, sing a song for the beloved, we can play regularly for you. (The X radio is a simple recording studio). It is conceivable that when you and your beloved, walk into X, and play the confession you usually can't say in the internal radio and how romantic and emotional things you sing or on -demand love songs for your beloved Essence
3. Atmospheric creation
During the event, the music in the shop played all the love songs and X Valentine's Day promotional activities, and from time to time, X people wished the lovers in the world from time to time, reminding people who walked into X On Valentine's Day, it is time to pick a souvenir for the beloved to promote sales during the event.
. Activity promotion
1. TV, radio, newspapers, publicity
2. SMS promotion
3. Activity stop plate
. Cost budget
1. Gift costs: It is expected to be x 10,000 yuan (flowers/chocolates are expected to be x part/day, package is expected to be x part/day)
2. SMS cost: X yuan
3. Other expenses: x yuan r
Stores 520 Activity theme plan 5 1. Activity theme
True lovers, xxx shops for your love "price"
. Activity time
x month x day
three three , Event content
1. I am "gold", put the price for love!
The confession to buy gold, send couple ring
During the event, buy 5 grams of gold jewelry and send a couple diamond ring worth 199 yuan. (Each gold jewelry is limited to a pair of couple silver ring)
gold special offer to send true feelings, two grams 520 to confess you
thousands of gold 2 grams, 520 yuan, and so on (other boutique gold work expenses) , Limit, 200 gold jewelry participated in the event, gold bars do not participate in this event.
2. I am a "diamond", putting the price for love!
The confession to buy a diamond ring, give you 520
During the event, buy diamond jewelry, up to 3,000 yuan, you can add 520 yuan to new models after one year, for example: a customer purchases 3200 yuan in diamond ring, one year a year After that, you can use this diamond ring to exchange jewelry worth 3200 520 = 3720 yuan.
The confession 520, win the lifetime diamond ring
The interactive scenario of the "true love confession" at the door of the door from 12: 00-14: 00 in the afternoon, from 12: 00-14: 00 on the pm You can get an opportunity to "confess 520, win a lifetime diamond ring (1314 yuan)".
The couples who confess on the scene, participating in the activities of "Burning Balls, Winning Drilling Ring", need to help each other to complete each other. Both sides choose a balloon and squeeze the corresponding awards in the balloon.
Pre -preparation:
① 30 silver pendants worth 52 yuan,
② 21 diamond bracelets worth 88 yuan
③ 1 diamond women's ring worth 1314 yuan,
can win the prize! Intersection Intersection
3. I am the XXX shop, for the price of love, spike time for a limited time!
a. Gem silver earrings
b. Silver necklace
c. Silver pendant
d. Silver ring
E. , Always 52 yuan, spikes at a certain period of time, and synchronize online and offline.
(determine the proportion of your own store products)
. Activity promotion
online
WeChat platform interactive message, go to the store to receive exquisite small gifts.
The WeChat community, frequent promotion of employee friends.
The maintenance of the old customer community, the event notice
offline
1. The store door head posted activities to promote advertising materials, change LED subtitles, arrange the atmosphere suitable for this event to attract the flow of people.
2. Employees phone to inform members and customers to gradually establish their own customer group.
. The distribution of the publicity page before the event, the interception around the door to attract customers;
4. The welcome object changes according to the content of the event, and the employee's dress can be appropriately adjusted according to the event.
5. Place activity exhibition racks in stores in foreign cooperation.
This training time clerk training, unified words. Personnel, routes, requirements, goals, bonuses should be explained in place, and they are familiar with exercise ......
5. Material preparation
1. Propaganda materials
2. Gift materials
3 3 Counter product material
4. Materials of the atmosphere scene layout
(Materials are followed up in the early stage of the event, adjusted and controlled during the event, avoiding pressure on multiple inventory ...)
6 6 , Objective Decomposition
1 1. Personal division of labor
The performance target decomposition of activities, designated employee goals, and specific implementation of work.
2. The system of clear prizes and punishment conveys clearly during the event, in place, and communicate with the clerk.
(Note: The transfer shift of the activity time, the replacement class of eating and rest, prepare some dry food, you can get it in a busy time.)