1 thought on “The moon cake I made by myself, I want to promote it on WeChat, how should I propagate?”
Derrick
1. Creative The creativity is the most basic standard of each activist planner. As a qualified WeChat marketing planner, we must achieve the "three hearts and two intentions": confidence, determination, and perseverance; creativity and willingness. It is very important to have your own unique creativity. If you do n’t know how to do it, you can quantify yourself. If you come up with 20 ideas within a day, do n’t eat, you must force yourself, and you can write it. Only the good Mid -Autumn Festival creative marketing activities can be refreshed by WeChat fans and achieved marketing purposes. What aspects of thinking? Huang Xiaoxing believes that it can be done from the characteristics of the WeChat public platform and the meaning of the Mid -Autumn Festival. For example: Consumers can open the corporate WeChat public platform, and can sprinkle some Kong Ming lanterns. Kong Minglun WeChat users can play the game of text -connected dragons. Get customized moon cakes. 2. Preparation Os how to do WeChat marketing activities? Collect relevant information, industry information, competitors information, understand market conditions, understand the background culture of the Mid -Autumn Festival, and make corresponding data reports. The planning of this Mid -Autumn Festival WeChat event is well -founded to make the marketing solution targeted. 3. Promotion time WeChat marketing activities are usually ignored by many planners. In fact, this is a very important factor. Is there any difference between you doing activities at 7 to 9 am and at 7 to 9 in the evening? Maybe many planners have not considered such problems at all. At one point, what is the most frequent time period for consumers to use WeChat? From 7 to 9 am, office workers usually have no mood to watch WeChat on the way to work, and students who are still in the summer vacation may not get up yet. From 7 to 9 pm, it is just a time period for everyone to rest and entertainment. If you play a fun game that is about to be approaching the Mid -Autumn Festival, many people will be willing to participate in it. 4. Interactive The WeChat marketing is so hot. I believe that the first reason everyone thinks is its strong interaction. Xiaomi has been successfully done in this regard. Xiaomi has 9 customer service staff on WeChat public platform, which is equivalent to a small team. However, many companies do not even have customer service staff. If WeChat marketing is still not able to interact well with WeChat users, Mid -Autumn Festival WeChat marketing will be difficult to succeed. For example, the above -mentioned text connection dragon game, the user thinks that the steps can be simpler or more interesting. Can customer service staff collect these feedback information in time and reply to consumers? 5. WeChat marketing activities Global control is to implement this Mid -Autumn Festival marketing through the second development of WeChat, or to attract users through the story design and rich content releases to attract users. If it is developed for children, the activity interface needs to be designed more cute, so that all the Mid -Autumn Festival pictures are cartoonized. In this way, children will be interested in completing the company's carefully designed WeChat marketing activities. 6. WeChat event gifts The Mid -Autumn Festival WeChat event planning. Everyone thinks of moon cakes. Can I make articles in other aspects? For example, beautiful Chinese paintings, Pu'er tea that elders love to drink, hand -made small crafts with Mid -Autumn Festival and so on. Then display it through the WeChat platform, and use the powerful influence of WeChat to spread through the circle of friends. When friends, elders, and wives and children receive these gifts, it is not only a surprise, but also the appreciation of art and the fun of creative gifts. 7. Event effect statistics The specific statistical forms, what effects to analyze, what data should be reflected in the brand influence, whether the cycle of heaven is the cycle statistics or the hourly time period, These require meticulous analysis and thinking. After the statistics are completed, summarize success or failure lessons, and use it as the basis for the next brand of brand promotion, so that all WeChat marketing activities are continuous, rather than cutting the Mid -Autumn Festival and National Day marketing plans. Essence 2. Mid -Autumn Festival Mooncake WeChat Promotion: 1) It is convenient for management. Merchants do not need to print a large -scale moon cake coupon, no need to record how many pieces are issued, and there is no need to count the number of money to the customer. All gift vouchers are issued and received online. At a glance, users don't have to worry about the loss of the paper moon cake coupons. All of them are stored in the mobile phone, which can be checked at any time. 2) Easy to pick up. The traditional moon cake voucher is the physical map of the moon cake, and the back is densely packed the delivery chain store address and telephone number. After looking for a long time, I still did n’t figure out the shop closest to me. In the WeChat, you can search for the current coordinates to search for me closest to me. Offline store address. 3) It is convenient to give gifts. Although the traditional mooncake coupon solves the problem of the problem of directly sending physical moon cakes in transportation, there will still be other problems. For example, yesterday, a Shanghai friend courmed me for a ticket for a star Buck moon cake. Regional collection, the deadline on September 19 ... 4) form a closed loop. WeChat GIFTS uses WeChat payment online. The offline to receive moon cakes with the verification code. Merchants do not need to build any technical platforms. They only need to open a public account to access the WeChat living platform to create a perfect closed loop of the O2O of social gift vouchers.
1. Creative
The creativity is the most basic standard of each activist planner. As a qualified WeChat marketing planner, we must achieve the "three hearts and two intentions": confidence, determination, and perseverance; creativity and willingness. It is very important to have your own unique creativity. If you do n’t know how to do it, you can quantify yourself. If you come up with 20 ideas within a day, do n’t eat, you must force yourself, and you can write it. Only the good Mid -Autumn Festival creative marketing activities can be refreshed by WeChat fans and achieved marketing purposes.
What aspects of thinking? Huang Xiaoxing believes that it can be done from the characteristics of the WeChat public platform and the meaning of the Mid -Autumn Festival. For example: Consumers can open the corporate WeChat public platform, and can sprinkle some Kong Ming lanterns. Kong Minglun WeChat users can play the game of text -connected dragons. Get customized moon cakes.
2. Preparation
Os how to do WeChat marketing activities? Collect relevant information, industry information, competitors information, understand market conditions, understand the background culture of the Mid -Autumn Festival, and make corresponding data reports. The planning of this Mid -Autumn Festival WeChat event is well -founded to make the marketing solution targeted.
3. Promotion time
WeChat marketing activities are usually ignored by many planners. In fact, this is a very important factor. Is there any difference between you doing activities at 7 to 9 am and at 7 to 9 in the evening? Maybe many planners have not considered such problems at all. At one point, what is the most frequent time period for consumers to use WeChat? From 7 to 9 am, office workers usually have no mood to watch WeChat on the way to work, and students who are still in the summer vacation may not get up yet. From 7 to 9 pm, it is just a time period for everyone to rest and entertainment. If you play a fun game that is about to be approaching the Mid -Autumn Festival, many people will be willing to participate in it.
4. Interactive
The WeChat marketing is so hot. I believe that the first reason everyone thinks is its strong interaction. Xiaomi has been successfully done in this regard. Xiaomi has 9 customer service staff on WeChat public platform, which is equivalent to a small team. However, many companies do not even have customer service staff. If WeChat marketing is still not able to interact well with WeChat users, Mid -Autumn Festival WeChat marketing will be difficult to succeed. For example, the above -mentioned text connection dragon game, the user thinks that the steps can be simpler or more interesting. Can customer service staff collect these feedback information in time and reply to consumers?
5. WeChat marketing activities
Global control is to implement this Mid -Autumn Festival marketing through the second development of WeChat, or to attract users through the story design and rich content releases to attract users. If it is developed for children, the activity interface needs to be designed more cute, so that all the Mid -Autumn Festival pictures are cartoonized. In this way, children will be interested in completing the company's carefully designed WeChat marketing activities.
6. WeChat event gifts
The Mid -Autumn Festival WeChat event planning. Everyone thinks of moon cakes. Can I make articles in other aspects? For example, beautiful Chinese paintings, Pu'er tea that elders love to drink, hand -made small crafts with Mid -Autumn Festival and so on. Then display it through the WeChat platform, and use the powerful influence of WeChat to spread through the circle of friends. When friends, elders, and wives and children receive these gifts, it is not only a surprise, but also the appreciation of art and the fun of creative gifts.
7. Event effect statistics
The specific statistical forms, what effects to analyze, what data should be reflected in the brand influence, whether the cycle of heaven is the cycle statistics or the hourly time period, These require meticulous analysis and thinking. After the statistics are completed, summarize success or failure lessons, and use it as the basis for the next brand of brand promotion, so that all WeChat marketing activities are continuous, rather than cutting the Mid -Autumn Festival and National Day marketing plans. Essence
2. Mid -Autumn Festival Mooncake WeChat Promotion:
1) It is convenient for management. Merchants do not need to print a large -scale moon cake coupon, no need to record how many pieces are issued, and there is no need to count the number of money to the customer. All gift vouchers are issued and received online. At a glance, users don't have to worry about the loss of the paper moon cake coupons. All of them are stored in the mobile phone, which can be checked at any time.
2) Easy to pick up. The traditional moon cake voucher is the physical map of the moon cake, and the back is densely packed the delivery chain store address and telephone number. After looking for a long time, I still did n’t figure out the shop closest to me. In the WeChat, you can search for the current coordinates to search for me closest to me. Offline store address.
3) It is convenient to give gifts. Although the traditional mooncake coupon solves the problem of the problem of directly sending physical moon cakes in transportation, there will still be other problems. For example, yesterday, a Shanghai friend courmed me for a ticket for a star Buck moon cake. Regional collection, the deadline on September 19 ...
4) form a closed loop. WeChat GIFTS uses WeChat payment online. The offline to receive moon cakes with the verification code. Merchants do not need to build any technical platforms. They only need to open a public account to access the WeChat living platform to create a perfect closed loop of the O2O of social gift vouchers.