Urgent planning plan for mobile phone store opening activities. How to arrange on the spot and how to plan prizes

Mobile phone [Samsung BFB] specialty store opening activity planning plan
. The purpose of opening activities:
1. Establish the public image of [Samsung BFB] stores to win the attention of major media.
2. Gathering popularity through opening activities, showing a new image of [Samsung BFB], and increasing popularity.
3. Through opening activities, the [Samsung BFB] specialty store's local influence is strengthened to promote sales.
4. Through unique activities, attract the public and media attention, and improve the effect of communication.
. The preliminary publicity plan:
The success of the opening activity is determined by whether the preliminary publicity is in place. Only when the early publicity is done can the successful opening of the opening activities be guaranteed. We must have this consciousness in mind. It is better to postpone the opening, and do not promotion in the early stage.
The method and specific operation of the preliminary publicity:
1. Publicity in the community:
2. The newspaper clipper pages: The design of the promotion singles page is clear, and the theme of the event is obvious. The production should reflect the brand's grade. Do not use red and yellow monochrome printing forms without grade. rn　　发布内容：rn　　a、开业信息：时间、地点、标题、预约电话（可提供提前预约）rn　　b、优惠活动内容rn　　c、企业相关信息，文化Connotation -oriented
D. Information about participating in the opening of the lottery and the distribution of gift distribution
The effect of the publication issuance is the most direct effect, the publicity coverage is also wide, the information is also comprehensive, the target customer group is clear, there is any The gimmick will inevitably attract public's attention, and he is happy to participate in the opening of the new store's opening, thereby achieving the effect of publicity.
This media: "×× News"
Release quantity: × 10,000 copies
Release date:
. Temporary preview of newspapers and TV media: Propaganda is generally temporary concentrated publicity. Creation is critical.
4. The opening trailer for the mobile phone SMS platform: You do not need to mess up with the sky, you can adopt satellite positioning forms to concentrate on all development real estate and building materials markets. That is, the positioning is sent.
5. Of course, combined with the actual situation of the local area, other effective methods can be adopted for publicity.
. Design of the promotion content of the opening activity:
First of all, a relatively ultra -low -price product is required to attract customers and detonate the market. This price needs to be specially emphasized and eye -catching. At the same time, the design of the promotion content should be relatively lively, such as price discounts, promotional gifts, etc., and can even adopt targets, draws, etc.
. The creation of the atmosphere of the opening event:
arch of arch, color flag, carpet, hanging flag, balloon, Yirabao, flower basket and other traditional methods can be adopted. The momentum must be large, such as ten arches, lined up in one word, etc., to truly make the atmosphere. At the same time, the gifts of gifts must also be momentum. The piles must be large, giving people a lot of gifts, very valuable. One of the goals of the road show is to attract the attention of customers who come to visit and can accurately find the position; in addition, it can also attract the attention of all citizens, and even the media's attention. The creation of the atmosphere of the scene is also a supplement.
1. Terminal layout: (Reference)
(1) The surrounding neighborhood (in the building materials market): "Promotion of neighboring streets and urban main roads
(2) Outside of the store:
"Display the knife flag of the company's logo
" Set up the air balloon in front of the door
"is set outside the door.
"Giant color vertical label hanging on the body
" The balloon and bouquet decoration at the door.
(3) Inside the store
"The reception of the corporate LOGO at the door is set up to enter Personal promotional materials
"Establish a welcome and shopping guide lady.
" set up a instruction system, set up a sign of significant labeling corporate logo
" "A rest place in the relevant areas in the store is equipped with service personnel and distribution of gifts and promotional materials.
"Establishing a business propaganda desk in the relevant location in the store, setting up related gifts, propaganda display products, souvenirs, and providing consulting services.
It in the terminal layout, we will combine with the theme of the opening celebration, but no matter whether it is What themes are promoted, our company strives to achieve "careful, careful, serious, comprehensive"
2. Specific arrangement: (reference)
-The printing of the small gift distribution is printed and printed forms He pen: register some personal information (name, work unit, family address, contact number (invite customers to fill in after receiving gifts)
-Sign -in table/Sign -in paper pen and paper pens each
-tables and chairs r r
-Gift Bayak Exquisite Paper Paper 200
-Bayak Propaganda Information 200
-Color hydrogen balloon (Baya Logo) 200
-Small gift: Bayaqi exquisite advertisement Pen 200
-Bayak's exquisite notebook, single Bayak porcelain cup for designers
-Staff uniform configuration and other souvenirs
1 Red Ribbon (Bayak Floor -luxury luxury Above, glory home)
2 breast card
3 Bayaqi purchaser clothing
-guest 1 breasts 6
3, ribbon -cutting ceremony: (reference)
• (Basic Content: Open -Leadership Speaking -Cutting Range Crushing -Literary Activities and other professional performances -participating lottery draws -banquet some VIPs (at the same time with the lottery)
n • The opening celebration was set at 200 × year × month × morning × morning at the specialty store. (If the company does not have a suitable site to rent other squares or hotels)
• —— 9:30 venue music is bright, the music venues are bright, and the music venues are bright. Caiqi fluttering, welcome, military bands, wake -up teams, and lady in place, and the staff prepares it;
• —— 9: 40 company leaders and guests have entered the market one after another. Flowers, leading sitting, guidance Etiquette is waiting at the entrance to prepare for leading preparations;
• —— 9:55 celebrations (invited the host to serve as) announce the celebration of the celebration. Please participate in the celebration all personnel in place;
• - 10: 00 celebrations officially start, the opening of the celebration of the words of the miracles of the division of the miracles; ;
• —— The celebration of the ceremonies announced: [Samsung BFB] The opening celebration of the opening! (Golden Drum Qi Ming 10 seconds);
• - • —— The celebration of the ceremonies announced: please ×× to speak; (company leader);
• —— Celebration Division announced: please ×× speech; (VIP); r • Miss Etiquette leads the company's leaders and guests;
• —— Celebration Division, please come out to [Samsung BFB] general agent to host the tailoring ceremony.
• - [Samsung BFB] club leader announced: [Samsung BFB] store opening! (Dear leaders and guests cut the ribbon!)
• —— Cut the ribbon for a moment, the music is bright, the flowers are full of flowers, the dragon lion dances, and the celebration forms a climax; Latin dance, etc. (road show event starts)
• —— Celebration officer announced: Banquet!
• ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- The end of the emcee,
• —— the end of the celebration.
. The training and arrangements of the staff of the opening activities:
The on -site ordering staff should arrange in place. In addition to the single page, it is also responsible for maintaining the order on the spot. It is best to send orders to the community to send orders in the early stage. They can eliminate the strangeness of customers they have promoted, lead these customers directly into the store, prepare ideas for signing orders, and the success rate is relatively high. The shopping guide must pass the training, it is best to have been married and decorate at home, and have sufficient experience in decoration. The number of shopping guides should be sufficient. Logistics personnel must also arrange in place.
6. On -site control:
The attention of weather; hydropower arrangement; special personnel in different product areas are responsible for, preparation and supplementation of related materials.